1. Start with the job the pack must do
Begin by deciding what the ink must tell the customer. Some packs need a clear temperature cue for chilled goods, others need a visual reminder for heat exposure, and some need a feature that also helps with authenticity. The right choice depends on whether the pack must signal safe handling, open time, storage limits or tamper control.
For South African conditions this matters more than many teams expect. A carton moving through Durban heat, a cold chain in Gauteng, or a container crossing the coast can all affect how quickly the effect appears. We always start with the product, the pack format and the route to market before recommending a trigger point.
- What item is being packed?
- What temperature should trigger the colour change?
- Will the pack travel in cold rooms, trucks or coastal humidity?
- Does the effect need to be subtle or highly visible?


